Lady group IVE / Yonhap
Lady group IVE, which has topped charts since its debut in 2021, continues to dominate the music scene with its newest monitor.
IVE is widespread amongst millennials and Gen Zers, incomes them the title of „Gen MZ’s Wannabe Icon.“
As of 10 a.m. Tuesday, “Insurgent Coronary heart,” the prerelease monitor from “IVE EMPATHY,” the group’s third mini-album launched on Jan. 13, secured the highest spot on all main home music platforms, together with Melon, Genie, Bugs and Vibe. This achievement earned them a „PAK,“ or a Excellent All-Kill, within the charts, a uncommon feat within the trade.
Since its launch, “Insurgent Coronary heart” has steadily climbed the charts, demonstrating IVE’s immense digital energy. The music has made waves on Melon’s upper-tier rankings, also known as the „concrete charts,“ as it’s troublesome to interrupt into the highest spots.
“Insurgent Coronary heart” includes a wealthy mix of vocal harmonies, a hovering refrain and an uptempo drum beat layered with emotive string preparations. Whereas sustaining IVE’s signature musical id, the monitor showcases a extra mature perspective, providing heat and empathy with a contemporary „new type“ that units it other than the group’s earlier releases.
IVE additionally dominated music present rankings, profitable first place on Mnet’s “M Countdown” on Jan. 23, adopted by KBS2’s “Music Financial institution,” MBC’s “Present! Music Core” and SBS‘ “Inkigayo.” The group achieved six whole wins, together with back-to-back victories on “M Countdown” and “Inkigayo” for 2 consecutive weeks.
Including to the joy, numerous bands have participated within the “Insurgent Coronary heart” band problem, additional fueling the music’s reputation.
The music video for “Insurgent Coronary heart” additionally turned an immediate sensation, topping YouTube’s trending movies and trending music charts upon launch. The video portrays a defiant march of rebels with various tales, reinforcing IVE’s robust crew id and fascinating viewers with its putting visuals.
Having set the stage for a comeback with “Insurgent Coronary heart,” IVE formally launched its third mini-album, “IVE EMPATHY,” on Monday. With their double lead monitor “ATTITUDE,” the group is ready to reaffirm its assured and daring musical id.
This text from the Hankook Ilbo, the sister publication of The Korea Occasions, is translated by a generative AI system and edited by The Korea Occasions.
