Hyundai Mobis showcases holographic head-up display at CES

Hyundai Mobis‘ holographic windshield show / Courtesy of Hyundai Mobis

Hyundai Mobis unveiled the world’s first full-windshield holographic show on the CES 2025 tech commerce present, hoping to redefine the way forward for in-vehicle show expertise, the auto elements maker mentioned Thursday.

The show permits drivers to observe important info, akin to navigation, and leisure options akin to music playlists, seamlessly and transparently on the entrance windshield. The corporate partnered with ZEISS, a famend German optical agency, to co-develop the next-generation show expertise.

Hyundai Mobis will full growth of the product within the first half of 2025, with a plan to commercialize it as early as 2027.

The corporate garnered consideration on the world’s largest tech honest by selling the show built-in into Kia’s EV9 electrical SUV. The holographic show helps remodel the windshield right into a clear display screen with none further show gadgets.

The show delivers crystal-clear visuals for drivers and passengers even underneath brilliant out of doors situations. That is enabled by the excessive brightness and superior colour copy of the show, in accordance with the corporate.

“We’re going to speed up our entry into the worldwide market with value-added core merchandise and industry-leading tech prowess,” Hyundai Mobis CEO Lee Gyu-suk mentioned.

“Hyundai Mobis will proceed to showcase various new applied sciences preemptively.”

Throughout the IT exhibition, Lee met with ZEISS CEO Karl Lamprecht on the former’s sales space to raise their tech partnership. Each side mentioned particulars on their future enterprise collaboration and mass manufacturing of the product.

Hyundai Mobis held greater than 30 conferences with its purchasers throughout the globe at CES 2025 in Las Vegas, showcasing 16 strategic merchandise. They embrace the holographic windshield show, electrification elements and chassis automobile techniques.